Oct 24, 2023
Annabel Biscotto, the immediate past president of the Australian
Law Students’ Association, understands how difficult it can be for
the next generation of lawyers to post publicly in the online realm
as they wade into the profession. As she has learnt, being genuine
and authentic is the surest way to develop a brand to be proud
of.
In this episode of The Protégé Podcast, host Jerome Doraisamy welcomes back Ms Biscotto to discuss her tenure as ALSA president, what she has learnt about herself and the journey of emerging lawyers from that 12-month role, the importance of putting one’s full self forward in the modern marketplace, and how it has become part of one’s professional development.
Ms Biscotto also discusses how she tries to be genuine and authentic when posting online, navigating anxiety about such public-facing content, being empowered from owning one’s personal and professional brand, practical tips for getting one’s brand started, and what excites her about the younger generation leading the charge in adding more colour to lawyers’ identities to the outside world.