Sep 28, 2021
A firm’s value is, ultimately, defined by the clientele.
Establishing and effectively communicating that value, in a
marketplace that is increasingly crowded, is a foremost challenge
for boutique practices right now.
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy
is joined by Aptum Legal managing director Nigel Evans to discuss
his views on the importance of communicating a firm’s value, the
danger of deprioritising value amidst all other business duties and
responsibilities, the practical steps to extrapolate value and how
frequently such evaluations should occur.
The pair also talk about the need for creativity in showcasing a
firm’s value, striking the right balance in communicating via
modern platforms versus more traditional approaches, to what extent
a firm should learn from their competitors, how much should be
invested in defining one’s value and why retaining a firm’s is one
of the most important things a business owner can do.
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