Aug 30, 2022
There has been a shift, marketing
expert Aleks Czerwinski says, away from traditional business
presentation towards establishing emotional connections with
clients and communities. Therefore, being authentic is imperative
if a firm’s marketing campaigns are to tell a story and resonate
broadly.
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy
is joined by Pump Me Up founder Aleks Czerwinski to discuss her
career to date in marketing and how she came to work with and for
law firms, her broad perception of how well law firms in Australia
are doing with their marketing efforts, the biggest mistakes that
SME firms make with marketing, and misconceptions that they might
have.
Ms Czerwinski also dives into the hesitancy to commit to campaigns,
practical steps that firms must take to ensure longevity from their
marketing efforts, whether there is a specific quantum of time
required each week to guarantee success, the need to be strategic
and deliberate, the importance of authenticity, the platforms that
law firms can and should be looking at, utilising awards programs
to bolster one’s viability to the market, and the connections that
clients are seeking in the modern world.
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If you have any questions about what you heard today, any topics of
interest you have in mind, or if you'd like to lend your voice to
the show, email editor@lawyersweekly.com.au for
more insights!