Dec 21, 2021
When she founded her practice, Alison Cusack had never even
worked in a law firm, let alone run one. Nevertheless, she found
her niche at an early stage and has thrived ever since,
establishing herself as a leader in a niche field.
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy
is joined by Cusack & Co founder and principal Alison Cusack to
discuss the day-to-day for a maritime lawyer, how and why she moved
from in-house work to running her worn firm, her attitude towards
deal-making, supply chain issues in the age of coronavirus and
flow-on impacts for shipping businesses.
The pair also talk about popular culture references to maritime
issues, sexism in a male-dominated industry, lessons from evolving
litigious environments, why Alison has no interest in “stealing
others’ clients”, becoming an industry leader in a specific
industry and how her niche practice can afford to stay in its lane
and not diversify.
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